Enabling digital sales of Commercial Vehicles

The world changed when Covid hit, but with a new digital sales tool, I helped Mercedes-Benz Vans UK get in to the hands of the customer.

The Problem

In 2020, the world changed. Covid-19 forced us to change how we work and live – but with that saw a boom in the use of Commercial Vehicles. Mercedes-Benz Vans (MBV) saw the disappearance of showrooms and needed a new channel in which to be able to sell vehicles and bring people closer to the dealership and to enable digital sales.

The Solution

Initially being briefed pre-Covid at the backend of 2019, work started on creating a roadmap for an online tool that would allow prospects of MBV to view available stock at dealerships. This was initially approached with:

  • Lean solution design team
  • Deep dive technology assessment
  • Outlining product ownership

As Covid hit, and the show rooms closed, we accelerated the teams required, building out a multi-squad approach with Product Design and Technical Development squads – of which I took the role of Product Owner whilst partnering with a Scrum Master.

To date, as per the roadmap I worked on, the platform provides the following:

  • Vehicle search based on numerous filters
  • Full vehicle listing
  • Individual dealer pages
  • Ability to get a part exchange value of a vehicle
  • Finance calculator

The full site can be viewed here.


  • Client: Mercedes-Benz Vans UK
  • Agency: Wunderman Thompson UK
  • When: 2021