Enabling digital sales of Commercial Vehicles

The Problem

In 2020, the world changed. Covid-19 forced us to change how we work and live – but with that saw a boom in the use of Commercial Vehicles. Mercedes-Benz Vans (MBV) saw the disappearance of showrooms and needed a new channel in which to be able to sell vehicles and bring people closer to the dealership and to enable digital sales.

The Solution

Initially being briefed pre-Covid at the backend of 2019, work started on creating a roadmap for an online tool that would allow prospects of MBV to view available stock at dealerships. This was initially approached with:

• Lean solution design team
• Deep dive technology assessment
• Outlining product ownership

As Covid hit, and the show rooms closed, we accelerated the teams required, building out a multi-squad approach with Product Design and Technical Development squads – of which I took the role of Product Owner whilst partnering with a Scrum Master.

To date, as per the roadmap I worked on, the platform provides the following:

• Vehicle search based on numerous filters
• Full vehicle listing
• Individual dealer pages
• Ability to get a part exchange value of a vehicle
• Finance calculator

The full site can be viewed here.

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